Track description

The advent of Artificial Intelligence (AI) has revolutionized the dynamics between businesses and consumers, fundamentally altering the landscape of interaction and decision-making processes. As AI technologies become increasingly integrated into daily transactions, they play a pivotal role in shaping communication, delivering personalized recommendations, and automating various stages of the consumer journey.

This track delves into the ways AI is reshaping consumer behavior, influencing purchasing decisions, and fostering new paradigms in business-consumer relationships. With a focus on the rapid diffusion of AI in the technological product-service ecosystem, this track explores the dual perspectives of business and consumer adaptation to AI advancements. Businesses leverage AI to gain deeper insights into consumer psychology, tailoring their offerings to better meet evolving needs, while consumers increasingly engage with AI-powered tools like chatbots, smart devices, and real-time services, which enrich their interaction and decision-making experiences.

The track will critically examine the integration of AI in various domains, from AI-driven chatbots and smart services to algorithmic enhancements in products that cater to dynamic consumer preferences. However, it also addresses the ethical and practical challenges posed by AI, such as data privacy concerns, algorithmic bias, and the impact of AI on consumer autonomy and choice We invite scholarly and practical contributions that scrutinize the drivers and motivations behind consumer engagement with AI, the transformation of consumption behavior, and the emergent business models facilitated by AI technology.

This comprehensive discourse will encompass a range of topics, including but not limited to:

- General Consumption Behavior and Artificial Intelligence

- AI-powered Decision Making by Consumers

- AI and Consumer Psychology

- AI-driven Consumer Insights and Segmentation

- AI and the Gamification of Shopping Experience

- AI and Conversational Commerce

- AI and the Subscription Economy

- Ethical Considerations in AI and Consumer Behavior

- Consumer Resistance to AI

- Trust and Acceptance of AI

- Ease of AI Use in Business-Consumer Interactions

- Communication Quality and Efficiency with AI

- Consumer Satisfaction with AI Recommendations

- Economic Impacts of AI in Business-Consumer Interactions

- Autonomy in AI-driven Buying Decisions

- Relationship Dynamics between Consumers and AI

- Empathetic AI in Consumer Interactions

- Consumer Expectations of AI

This track seeks to amalgamate global and local insights, welcoming interdisciplinary research that bridges theoretical exploration with practical application, to unravel the intricate tapestry of AI's impact on consumer behavior and business-consumer interactions.