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Scope:
Marketing and the stimulation of consumer demand have often been
criticized as a major part of the problem of unsustainable economic
growth. However Sustainable Marketing offers a set of tools that can be
used as part of the solution to the problem of unsustainable development.
This track will seek presentations by theoreticians and practitioners
that offer leading edge systemic thinking about the application of
sustainability concepts to marketing management, and show how it can
contribute towards the improvement of the marketing strategies of the
firm for sustainable development.
PRESENTATIONS
Friday 24 - Room "Master"- 9,00 - 13,30
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Eco-labels: trend or tools for sustainability strategies? -
Alessandra De Chiara (University of Naples “L’Orientale”, Italy);
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The Impact of Environmental Product Information and Ethnicity on
Consumer Brand Attitude and Purchase Intention - Libby Gustin
& Mariné Aghekyan-Simonian (California State University, USA);
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The Impact of Sustainably Manufactured Fashion Products on Consumers’
Purchase Intentions - Mariné Aghekyan-Simonian (California
State University Long Beach, USA);
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A study on psychological conditions and green consumption -
Michelle Bonera, Anna Codini (University of Brescia, Italy),
Giulia Miniero (SDA Bocconi School of Management, Italy);
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What is the relationship between the psychological core of the
Consumer Behavior and Brand Equity? - Begum Ekmekcigil
(Ankara University, Turkey);
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Sustainability as a marketing tool: the case of large companies -
Fabrizio Baldassarre & Raffaele Campo (University of Bari
“A. Moro”, Italy);
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System structure of “being emotionally moved” by analyzing emotive
causes - Miki Nishio, Yasutoshi Makino, Seiko Shirasaka,
Takashi Maeno (Keio University, Japan);
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The Effects of Consumer Self-Confidence dimensions on Environmental
Attitudes - Alessandro Bigi (KTH Royal Institute of
technology, Sweden), Michelle Bonera, Elisabetta Corvi (University
of Brescia, Italy);
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Fociss-R(etail). A system based sustainable strategy model for SME’s
- Jack Hendriksen & Jan Venselaar (Avans University of
Applied Sciences, the Netherlands).
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