Via Appia Pignatelli 62, 00178 Roma, Italy

Panel Track



Track Chair:

Diane Martin

Aalto University (Finland)


Marketing and the stimulation of consumer demand have often been criticized as a major part of the problem of unsustainable economic growth. However Sustainable Marketing offers a set of tools that can be used as part of the solution to the problem of unsustainable development. This track will seek presentations by theoreticians and practitioners that offer leading edge systemic thinking about the application of sustainability concepts to marketing management, and show how it can contribute towards the improvement of the marketing strategies of the firm for sustainable development.



Friday 24 - Room "Master"- 9,00 - 13,30

  • Eco-labels: trend or tools for sustainability strategies? - Alessandra De Chiara (University of Naples “L’Orientale”, Italy);

  • The Impact of Environmental Product Information and Ethnicity on Consumer Brand Attitude and Purchase Intention - Libby Gustin & Mariné Aghekyan-Simonian (California State University, USA);

  • The Impact of Sustainably Manufactured Fashion Products on Consumers’ Purchase Intentions - Mariné Aghekyan-Simonian (California State University Long Beach, USA);

  • A study on psychological conditions and green consumption - Michelle Bonera, Anna Codini (University of Brescia, Italy), Giulia Miniero (SDA Bocconi School of Management, Italy);

  • What is the relationship between the psychological core of the Consumer Behavior and Brand Equity? - Begum Ekmekcigil (Ankara University, Turkey);

  • Sustainability as a marketing tool: the case of large companies - Fabrizio Baldassarre & Raffaele Campo (University of Bari “A. Moro”, Italy);

  • System structure of “being emotionally moved” by analyzing emotive causes - Miki Nishio, Yasutoshi Makino, Seiko Shirasaka, Takashi Maeno (Keio University, Japan);

  • The Effects of Consumer Self-Confidence dimensions on Environmental Attitudes - Alessandro Bigi (KTH Royal Institute of technology, Sweden), Michelle Bonera, Elisabetta Corvi (University of Brescia, Italy);

  • Fociss-R(etail). A system based sustainable strategy model for SME’s - Jack Hendriksen & Jan Venselaar (Avans University of Applied Sciences, the Netherlands).