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TRACK
TOPIC
DESCRIPTION:
This track calls
for both
technical and
practical
contributions
that can
represent
advancements in
the theory and
practice for
SMEs management
and innovation
strategies.
The dynamics
faced by small
and medium-sized
enterprises (SMEs)
bring forward a
wide spectrum of
challenges in
terms of both
tangible and
intangible
organizational
assets. Being
placed at the
crossroads of
survival and
growth strategic
approaches, SMEs
are forced to
leverage their
internal
resources to an
unprecedented
great extent and
to capitalize
all the
environmental
opportunities
whenever they
may be seized.
At a time when
financial
problems persist,
we need to
foster real
economy to
underpin the
recovery of
economic growth.
To this aim it
is pivotal to
find new ways to
strengthen the
innovation
management
capacity for
SMEs and to
increase their
value for
stakeholders by
enhancing
company-centric
and
market-driven
approaches.
Therefore
business
research needs
to find new
tools able to
better fit the
needs of
internationally
oriented SMEs
that can help
them to
implement
high-risk and
high-potential
innovation ideas.
SMEs must find
new ways to
think and act
towards changes
in how
production,
processes,
services and
marketing is
managed at the
international
level. Among
SMEs, family
firms contribute
significantly to
improved living
standards, and
create a
significant
level of social,
human and
financial
capital.
Starting from
these
considerations,
tthis tracks
calls for (but
is not limited
to)
contributions on
the following
topics:
-
SMEs challenges
-
Marketing strategies for SMEs competitiveness
-
Innovation strategies for SMEs growth
-
Opportunities and risks for SMEs growth
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The relationship between intellectual capital and SMEs competitiveness in different fields
-
Knowledge management strategies for SMEs
-
SMEs as learning organizations
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The influence of digital / technological competence for SMEs competitive advantage
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