8th Business Systems Laboratory
International Symposium

GREAT RESET

OPPORTUNITY OR THREAT?

TRACK TOPIC:

CONSUMER BEHAVIOR 

CHAIR:

Mario Tani
Professor of Business Management, Federico II University of Naples, Italy


TRACK TOPIC DESCRIPTION:

This track topic seeks to further debate and discuss the new forms of consumption in the wake of the new pressures on the consumption processes coming from the combined effect of four major drivers: the economic crisis, the post-pandemic influences, the rising attention to sustainability, and, last-but-not-least, a growing diffusion of new production and distribution technologies.

Consumer Behavior focuses on the drivers, and the motivations affecting individuals, groups and organizations in their decision-making processes to choose, buy and use some product/service in order to satisfy their needs and wants.

 

This tracks welcomes contributions within general management studies and from marketing studies, but it welcomes studies from scholars analyzing the consumption behavior from systems engineering, system dynamics, cybernetic, soft and critical traditions of research and practice.

 

This track, in the 2024 Symposium, will calls for contributions with a local, national or global focus, and coming from a wide range of disciplines with both an academic and a practical perspective. In particular, the track aims to investigate the opportunities and threats that the great reset is to the traditional, and the new, models of factors affecting consumption behavior. Topics include (but are not limited to):

Consumption Behavior;

Consumption and Business Ethics;

Corporate Social Responsibility and Consumer Behavior;

Sustainable Consumption;

Green Consumption;

Online Consumption Behavior;

Consumption Models.