Federico II

5th Business Systems Laboratory
International Symposium

Cocreating Responsible Futures in the Digital Age:

Exploring new paths towards economic, social and environmental Sustainability

January 22-24, 2018
UniversitÓ di Napoli "Federico II
"

via Partenope, 36 - Napoli, Italy

TRACK TOPIC:

MARKET-ING SYSTEMS

CHAIR

Gianpaolo Basile
Adjunct Professor of Destination Management
Universitas Mercatorum, Roma, Italy
President BSLab
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TRACK TOPIC DESCRIPTION

This track aims to fosters discussion on cutting-edge marketing  theory and grounded research and practice addressing new ways of thinking, models and methodologies for understanding and acting within the complexities of market environments. The track seeks for contributions to debates concerning the challenges of today regarding local and global marketing with a special focus on Place Marketing and its links with digital marketing . Therefore it calls for presentations by theoreticians and practitioners that offer leading edge thinking and application of systemic concepts to marketing management, and show how it can contribute towards the improvement of the marketing strategies.

Topics include but are not limited to:

- E-Marketing

- Marketing Management;

- Market and Marketing Strategies and policies;

- Place Marketing