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Business Systems Laboratory
International WORKSHOP

Marketing and Innovation Strategies for Small and Medium-sized Enterprises (SMEs) 


September 11-12, 2017
universitas mercatorum

Salvatore Tomaselli
Professor of Family Business
University of Palermo - Italy
Speech Title:
Conflict and Trust in Family Business

Rudi Kaufmann
Professor of Consumer Behaviour
University of  Nicosia - Cyprus
Speech Title:
Innovation and Communication for SMEs

Claudio Vignali
Professor Emeritus of Marketing
Leeds Metropolitan University, UK
Head of CIRCLE International
Speech Title:
Business Education for SMEs

Piero Mella
Full Professor of Business Administration
University of  Pavia, Italy
Speech title:
The ghost in the Production machine.  The laws of Production Networks

Maurice Yolles
Professor Emeritus of Management Systems
Liverpool John Moores University, UK 
Speech Title:
SMEs as the driving force for  Asian economies.

Gianpaolo Basile
Adjunct professor of Place Management
Universitas Mercatorum
President Business Systems Laboratory
Speech title:
The relevance of Place Marketing  for SMEs in the European context

Gandolfo Dominici
Professor of Marketing
University of Palermo, Italy
Scientific Director Business Systems Laboratory
Speech tile:
Qualitative research for SMEs.